bb.q Global participated in the 2026 Asian New Year event

(@ Auckland, New Zealand)

On February 21, 2026, the 2026 Asian New Year event was held in Auckland, New Zealand. Asian New Year is a large cultural festival that celebrates Lunar New Year and brings together many Asian cultures. The City of Auckland organizes this event every year. In 2026, the festival took place across the city from February 17 to March 3. The event included cultural performances, food events, and street festivals.

bb.q Global participated in this event and operated a booth to promote our brand and our stores. Our booth was located at the entrance of the event area, where there was a lot of foot traffic, which gave us a great advantage for promotion. Thanks to this location, not only Asian visitors but also people from many different backgrounds were able to experience bb.q products. Overall, customer reactions and purchase responses were very positive.

To make sure the event would not end as a one-time promotion, bb.q Global also planned activities connected to our store sales. These included promoting our store location and Instagram, and offering coupon events for customers who purchased at the booth. In the future, bb.q Global will continue to establish itself as a leading Korean brand around the world and take the lead in spreading the K-chicken wave.