

Chicken University
Established in 1999 with the firm belief that ‘the franchise business is an education
business,’ BBQ Chicken University is the world's only and foremost educational
institution dedicated to training professionals in the restaurant franchise industry.


Chicken University
Established in 1999 with the firm belief that ‘the franchise business is an education
business,’ BBQ Chicken University is the world's only and foremost educational
institution dedicated to training professionals in the restaurant franchise industry.



Chicken University
Chicken University fosters "professional businessmen"
by offering a two-week education program for
“any citizens who aren’t already in business.”
We are the only “hub of professional education for F&B fried chicken franchises,” which passes down our know-how of 25 years to our family store owners and managers for their success. We teach our members not only theories and practical exercises, but also allow them to participate in Role Playing Shops to understand our franchise thoroughly before actually opening and running franchise stores of their own. Furthermore, we continuously support the success of our family stores by educating them on QCS (quality, cleanliness, service), GMS (Genesis Marketing Strategy) and marketing know-how that is based on POS, the Internet and smartphones.


Global Food Culture
Scientific Technology Institute
"Global Food Culture Scientific Technology Institute" is Genesis BBQ Group's main laboratory that studies to make the best chicken dishes in the world. "Global Food Culture Scientific Technology Institute" assures the best taste and quality of BBQ’s products by engaging in areas including fried, sauced and grilled chicken dishes, food application, sauce, batter mix, frozen food, HMR, food and meat processing of distributed products, BBQ-exclusive olive oil for frying, R&D for oil for frying including Genesis cooking oil, and the production and quality management of our products, all based on trend analysis and information from Mintel, the world-renowned global market research & market insight firm.


Chicken Camp
Chicken Camp is an experience-based entertainment program that provides food and events with various themes for anyone in Korea and from overseas. Participants get to cook and taste BBQ’s recipes and understand the value and competitiveness of BBQ.
Regular Camp
Minimum 20 people, anyone can participate regardless of age or gender
Family Camp
An overnight camp that creates a happy and enjoyable atmosphere for family communication
Tour Camp
A tour program popular among international travelers from countries such as Taiwan and Singapore
Career Camp
Certified by the Ministry of Education in 2019, the program guides young students in exploring career path