Brand Signature

bb.q’s brand identity has continuously
evolved over time,
adapting to shifting trends and changing consumer preferences.
This transformation reflects the brand’s ongoing commitment to leaving a lasting
impression and building a stronger, more memorable identity.

BI(Brand Identity)

Symbol Mark

Symbol Mark

Logo Type

Logotype

Master logo/Symbol Clear Space The BBQ Master logo with strapline should not be reproduced in print smaller than indicated.

  • Minimum size 20mm
  • Minimum size 30mm

Color System

  • BBQ Red

    #E31937

    R227 G25 B55

  • BBQ Black

    #221E1F7

    R34 G30 B31

  • BBQ Grey

    #A7A9AC

    R153 G153 B153

Font System

  • GENESIS BBQ

    Font : Modat

    Style : Capital Letter

  • genesis bbq

    Font : Modat

    Style : Small Letter

  • Helvetica

    Font : Helvetica

    Style : Regular

  • Georgia

    Font : Georgia

    Style : Regular

Brand Identity Evolution

bb.q Korea Market BI

  1. 1995 ~ 1996
  2. 1997 ~ 1998
  3. 1997 ~ 2002
  4. 1997 ~ 2002
  5. 2002 ~ 2005
  6. 2012 ~ 2015
  7. 2005~
  8. 2010~

01

bb.q Global BI

BBQ
Our previous logos featured a dynamic blend ofred, orange, and green,
harmonizing bold colors to create a bright and lively impression. The uppercase
‘Q’ was designed with fluid curves, emphasizing movement and energy.
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