bb.q Chicken Ranks No. 8 Among YouGov’s Top 20 U.S. Emerging Dining Brands

 

 

bb.q Chicken ranked No. 8 overall among the Top 20 U.S. Emerging Dining Brands selected by global research company YouGov. According to the results released by YouGov on August 18, 2026, bb.q Chicken ranked No. 3 in Innovation and No. 7 in On the Rise. Based on these and other consumer metrics, the brand ranked No. 8 overall in Emerging Momentum Score. YouGov is a global market research and public opinion company that collects and analyzes data on consumer opinions and behavior. Founded in the United Kingdom in 2000, YouGov operates large online research panels across multiple countries. Through consumer surveys, YouGov studies a wide range of areas, including brand preference, purchase intent, consumer perception, public opinion, and media behavior. Its major brand tracking service, YouGov BrandIndex, continuously measures key indicators such as Awareness, Impression, Quality, Value, Satisfaction, Recommend, and Consideration. YouGov is widely recognized as a trusted global research company, using representative research panels, sampling methods, and statistical weighting to produce reliable data.

 

 

In the latest ranking, bb.q Chicken scored 51.6% in Innovation, ranking No. 3. The Innovation metric measures how innovative consumers consider a brand across areas such as format, menu, customer experience, cuisine, occasion, and brand positioning. The leading brands in this category included fast-casual specialists, unique dining concepts, and international or globally inspired brands. bb.q Chicken also scored 47.3% in On the Rise, ranking No. 7. This metric measures whether consumers who are aware of a brand believe it is growing and gaining momentum. Rather than measuring actual store growth or forecasting future performance, it reflects whether consumers feel that a brand is becoming more popular and gaining traction in the market.

 

 

 

Based on these results, bb.q Chicken achieved an Emerging Momentum Score of 55.1, ranking No. 8 among the Top 20 U.S. Emerging Dining Brands. The Emerging Momentum Score is calculated using five standardized metrics: Net Buzz, Consideration among aware consumers, Net Recommendation among recent customers, On the Rise among aware consumers, and Innovation among aware consumers. bb.q Chicken’s score of 55.1 was higher than Paris Baguette, which ranked No. 14 with 47.7 points, and Jollibee, which ranked No. 15 with 46.6 points.

 

 

bb.q Chicken continues to gain recognition for its brand strength in the U.S. market. Late last year, the brand ranked No. 3 among the most loved brands in the U.S. in a ranking by Yelp, one of the country’s leading local review platforms. In Korea, bb.q Chicken also ranked No. 22 among Korea’s Top 100 Brands, selected by The Korea Economic Daily. Building on this growing recognition at home and abroad, bb.q Chicken will continue to strengthen the global competitiveness of K-chicken and accelerate its growth toward becoming the world’s largest and leading franchise group.