bb.q Global Accelerates Central Asia Expansion with Entry into Kazakhstan

 

 

bb.q Global has signed a master franchise (MF) agreement in Kazakhstan, marking a strategic move to accelerate its expansion into Central Asia. Kazakhstan is a rapidly growing foodservice and retail market with a young population and strong potential demand for K-food. The company partnered with Restopark KZ LLP, a Kazakhstan-based group operating foodservice and entertainment businesses centered in Almaty. Restopark runs a portfolio of concept-driven restaurants that blend culinary influences from the United States, Europe, Japan, and Russia.

 

 

bb.q Global plans to first open flagship stores in major cities such as Almaty and Astana, followed by the rollout of quick service restaurant (QSR) formats. Expansion will focus on shopping malls and key commercial districts, with future plans to enter neighboring Central Asian markets including Uzbekistan and Kyrgyzstan. This MF agreement was supported by KOTRA (Korea Trade-Investment Promotion Agency), which assisted in early partner identification and market intelligence. bb.q Global aims to continue working closely with KOTRA to expand its global footprint and strengthen the international competitiveness of K-food.

 

 

As part of the partnership, key personnel from the Kazakhstani MF partner visited Korea to participate in a two-week Master Franchise Business Program. The program covered bb.q’s business structure, financial planning, supply chain, site analysis, marketing, menu strategy, and processing plant operations, followed by hands-on kitchen training and cooking simulations. Cultural exchanges and local tours further strengthened mutual trust and partnership.

 

 

With Kazakhstan serving as a strategic hub for Central Asia, bb.q Global will work closely with Restopark to promote the value of K-chicken and K-food, and to further enhance the global competitiveness of the bb.q brand across the region.