bb.q Global Sets Sights on Europe with Launch of New Headquarters in Spain

 

Strategic joint venture with BLT F&B marks a major step toward European expansion...
Integrated logistics network and production hub to accelerate the global rise of K-Food...

 

 

 

bb.q Global has taken a decisive step toward expanding its global footprint, announcing the establishment of its European Headquarters in Spain through a strategic joint venture with BLT F&B Group. The announcement was made during a ceremony held at Genesis BBQ Group, underscoring the company’s commitment to accelerating its presence across Europe.

 

BLT F&B Group is a multinational enterprise with extensive operations in finance and foodservice throughout Spain and broader Spanish-speaking markets, including Latin America. The group also operates global restaurant brands such as Domino’s Pizza, Applebee’s, and IHOP in the Americas. By leveraging BLT F&B’s proven operational excellence and global market capabilities, bb.q Global aims to fast-track its European expansion and elevate the global recognition of K-Food.

 

As the culinary heart of the world and the largest tourism market, Europe represents a high-value region with strong purchasing power and a preference for premium dining experiences. Within the global foodservice industry, Europe is widely regarded as the “ultimate proving ground” for brands seeking true global legitimacy. If the United States is the birthplace of the franchise business model, Europe is where culture, quality, and brand storytelling must stand up to the highest standards. For bb.q Global, expanding into Europe signifies more than entering a new marke. It is a milestone in the company’s mission to complete the globalization of K-Food.

 

With the establishment of its European Headquarters, bb.q Global will build a fully integrated logistics and production network across the continent, including raw material manufacturing facilities and distribution centers. This infrastructure will form the backbone of the company’s advanced global supply chain management, enabling rapid execution of master franchise (MF) agreements, efficient flagship store operations, and swift product localization tailored to regional preferences.

 

bb.q Global plans to open flagship stores in key European markets such as Spain, the United Kingdom, France, Poland, and the Netherlands, followed by a phased expansion into surrounding countries. Europe will serve as a strategic gateway and central hub for the company’s global growth. Through localized menus and a highly optimized logistics network, bb.q Global is committed to elevating the premium value of K-chicken and expanding the influence of K-Food across the European continent.