bb.q Global is expanding into Thailand, a key market in Southeast Asia

bb.q Global has signed a master franchise agreement with a local partner to grow its presence in the region. The partner company, Genesis BBQ Thailand, was established by a business group based in Shanghai. This group has experience in food and beverage and infrastructure businesses. In Thailand, it has operated casual dining restaurants and understands local customers and market trends. Thailand is one of the major markets in Southeast Asia, with a population of about 71 million. It has strong demand for tourism and dining, making it a good place for global food brands to grow. Thai food culture includes spicy flavors, fried food, and sauces. Because of this, there is strong interest in K food such as fried chicken, sauce chicken, soy garlic chicken, cheese balls, tteokbokki, and kimchi fried rice.

bb.q Global plans to open flagship casual dining restaurants in key areas like Bangkok, Chiang Mai, Phuket, and Pattaya. It will also focus on large shopping malls such as Siam Paragon and CentralWorld, and expand its franchise business. Thailand is an important market for Southeast Asia. bb.q Global aims to grow quickly in Thailand and use it as a base to expand into nearby countries such as Myanmar, Laos, and Cambodia.