bb.q Tops Brand Value Rankings Following Reputation Win Among Chicken Franchise Brands

bb.q has claimed the top spot in brand value among chicken franchise brands in Korea this year, following its previous recognition for brand reputation.

Genesis BBQ Group announced on the 25th that it ranked first overall in a consumer reputation big data analysis of 28 beloved chicken franchise brands in Korea, conducted by the Korea Corporate Reputation Research Institute.

Additionally, BBQ was selected as the No. 1 chicken franchise in the “2025 Korea Brand Star,” organized by brand value evaluation company BrandStock.

This achievement is being interpreted domestically as recognition of BBQ’s outstanding global business performance, which has continued to expand into new markets since its inception in 2003.

The company plans to continue its aggressive expansion, aiming to firmly establish itself as a leading representative of K-Food on the global stage.