- TITLE : BBQ's Expansion into Central America (Successful Opening of the 1st Outlet in Panama)
- DATE : 21 Jun 2023
- VIEW : 829
BBQ's Expansion into Central America
: Successful Opening of the 1st Outlet in Panama
On May 25th, BBQ successfully opened its 1st outlet in Panama City on San Francisco Street, marking its entry into Central America.
The flagship store is located in the heart of Panama City, the capital of Panama. The size of it is approximately 200sqm on the 1st floor and 50sqm on the 2nd floor, total around 70 seats. The restaurant follows the Chicken & Beer type, allowing customers to enjoy chicken and refreshing beer. In addition to beer, a variety of Korean soju-based beverages are also offered, and it is gaining great popularity.
The bar area, where customers can enjoy a wide range of beverages, incorporates the concept of BBQ Village on Songlidan Street(Songpa) in Korea. The sophisticated interior design creates a high-end restaurant atmosphere, appealing to the local customers of Panama.
Considering the influence of North American food culture on Central America, the menu at the Panama outlet adopts the BBQ menu from the United States. Through the success model in the US market, we are anticipating achieving great success in Central America as well.
On the day before the grand opening, on May 24th, BBQ held a "Media day event" inviting famous local influencers, journalists, embassy staffs, and others from Panama. The event introduced the full menu, creating pre-opening awareness and getting attention of many customers. Additionally, for about a month, BBQ plans to continue promoting itself through video advertisements on large billboards located near the Riu Plaza Hotel, a prime business district with heavy traffic in Panama City. We are looking forward to capturing the interest and love of the local people in Panama.
Building upon the successful opening of the 1st outlet, BBQ plans to open its 2nd outlet at Albrook Shopping Mall by the end of July. This will introduce BBQ chicken to a diverse range of individuals visiting the mall through a food court-style establishment. The area is a transportation hub with domestic airports, bus terminals, and ports, attracting people from various regions. It is expected that they will be able to enjoy BBQ chicken in the middle of Central American transportation.