- TITLE : Opened bb.q 1st Premium x Grab &Go Store in Vietnam
- DATE : 13 Jul 2020
- VIEW : 140
Opened bb.q 1st Premium x Grab &Go Store in Vietnam
On May 28, 2020 bbq Vietnam successfully launched a new concept CDR (Casual Dining Restaurant) x Grab & Go store in the middle of downtown, Ba Trieu Street, Ha Noi. This store has two remarkable characteristics compared to other stores.
First of all, bbq Vietnam introduces a brand new design with the sense of modern and trendy interior in Ba Trieu store. This renewal interior design was the first change in five years in Vietnam. As a result, it receives fervent response among younger Vietnamese generation. In addition to this, there are special menus in Ba Trieu store, the UFO chicken and the Volcano chicken which have impressed visual chicken platters. It stimulates the younger generation’s curiosity, most customers who order the UFO or Volcano chicken like taking pictures of the chicken platters and uploading it on their SNS.
Second of all, this is the first time to unveil the Grab & Go section in Vietnam. The main idea of Grab & Go is to provide speedy and simple variety of salads, chicken, and Cup-Bap for customers. Because the Ba Trieu store is surrounded by office area and tourist attractions, business people or tourists can save and utilize the lunch time with delicious bbq food without any waiting. In this busy modern society, bbq Vietnam cherishes their customers’ time.
Above this, The Ba Trieu store has been upward trends on their sales since it has opened. Nevertheless, bbq Vietnam keeps working on their marketing promotions such as leaflets, online promotions, and the unlimited refill for drinks or draft beer and so on.