Opened New bb.q FCD (Fast Casual Dining) store in Malaysia

On March 23, 2019 bb.q  Malaysia launched a new FCD (Fast Casual Dining) concept bb.q store in I-City Mall, which is a brand new mall located in Selangor near KL, Malaysia.This FCD model development project utilizes TF team of all GENESIS BBQ group to develop more advanced competitive business model through the type analysis for staff efficiency adjustment, service speed improvement and turnover increase in order to secure the efficiency and profitability of each store type.

Unlike fast food, it provides fresh, high-quality products that give consumers a sense of high quality and fresh chicken quickly. Despite the fact that KFC has about 3 times the size of its stores located next to bb.q store, bb.q is raising average daily 13 times of table turn and higher customer visits compare to KFC. The success of this new FCD concept is expected to spread to new concepts that are competitive in other countries, such as large shopping malls, airports, and high streets.